EVEN

Headphones made for people who live their lives to great music.

We created a set of brand assets to help EVEN land their largest customer.

CONTEXT

Within hours of an initial brainstorming session with EVEN’s Founder and Head of Partnerships, Super Late was hired to produce all aspects of the H4 product shoot. A mere 48 hours later, Super Late had completed all pre-production and was on set with crew and talent. Once primary photography was complete, Super Late worked to a 48 hour turnaround time for final delivery of the eight videos.

CONTEXT

EVEN, the headphone company revolutionizing the way we hear music, hired Super Late in May 2019 to produce a set of creative assets in advance of the Company’s H4 product launch (Q4 2019). In just under a week, Super Late brought the project from concept to reality while delivering assets that proved critical in landing EVEN’s largest ever retail contract with Best Buy. 

TIMELINE

Within hours of an initial brainstorming session with EVEN’s Founder and Head of Partnerships, Super Late was hired to produce all aspects of the H4 product shoot. A mere 48 hours later, Super Late had completed all pre-production and was on set with crew and talent. Once primary photography was complete, Super Late worked to a 48 hour turnaround time for final delivery of the eight videos.

TIMELINE

Within hours of an initial brainstorming session with EVEN’s Founder and Head of Partnerships, Super Late was hired to produce all aspects of the H4 product shoot. A mere 48 hours later, Super Late had completed all pre-production and was on set with crew and talent. Once primary photography was complete, Super Late worked to a 48 hour turnaround time for final delivery of the eight videos.

USAGE

While the assets were of immediate use as key content for EVEN’s buyer’s meeting with Best Buy, content from Super Late’s single day shoot has since deployed across all media. Both stills and videos have been used across: the landing page of the EVEN website, the product’s Amazon page, the product’s Best Buy listing, and multiple Instagram posts + stories (including as announcement of the product’s launch). By focusing on clean visuals, the videos have proven to be universally applicable for all of EVEN’s media and marketing campaigns.

USAGE

While the assets were of immediate use as key content for EVEN’s buyer’s meeting with Best Buy, content from Super Late’s single day shoot has since deployed across all media. Both stills and videos have been used across: the landing page of the EVEN website, the product’s Amazon page, the product’s Best Buy listing, and multiple Instagram posts + stories (including as announcement of the product’s launch). By focusing on clean visuals, the videos have proven to be universally applicable for all of EVEN’s media and marketing campaigns.